you have chris christie, the most visible republican in the country. certainly according to the media one of the better liked ones. he's out there using his platform to vouch for the leadership of the democratic president. i think that makes a powerful statement to people. i think having bloomberg weigh in makes a pretty strong statement to people as well. and i think just -- it's tough to quantify this. i think it's impossible to quantify this. to me it creates this noise that's sort of in the air, in the media air, and sort of in the conversational air in this country. it creates noise that i think takes wavering voters who maybe were soft obama supporters or soft romney supporters, i could see it moving them, you know, a small share of people, but i could see it moving people toward obama making them more comfortable with the idea of re-electing him. if it's a 1% or something, small, but it's big in the context of this election. >> in the context of endorsements, specifically, i was struck by the fact that the obama campaign today in its first day e